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Soundscape

The Orion Pharma soundscape is our brand expressed through sound. It reflects who we are: a patient-driven, Nordic, innovative, and reliable pharmaceutical company. Carefully crafted, it turns our values into an audible experience that strengthens connection and recognition.

Our brand attributes in audio

The foundation of the soundscape lies in the Orion Pharma brand attributes. These are not abstract ideas but qualities that define our culture, purpose, and people. By translating the attributes patient-driven, Nordic heritage, innovative, and reliable into music, we’ve created a recognizable and authentic sound signature.

Beyond these attributes, the soundscape also embraces boldness and ambition. With a clear structure and firm, deliberate percussion, it communicates confidence and forward movement. The soundscape still remains dynamic and leaves room for voice-over and other elements when needed, allowing it to be used flexibly across various touchpoints.

Soundscape assets

1. Music for videos

  • Orion Pharma video music 1 (30s, 60s & 120s) incorporates acoustic guitar and innovative elements to strengthen emotional storytelling and reflect our Nordic roots.
  • Orion Pharma video music 2 (30s, 60s & 90s) is a forward-driving, energetic composition that captures our innovative and ambitious spirit.
  • Orion Pharma video music 3 (30s, 60s & 120s) is a calm and emotionally rich track, embracing a sense of reliability and patient-drivenness.

2. Music for events

  • Orion Pharma ambience 1 & Orion Pharma ambience 2 are 10-minute-long compositions to be used as background music for events and digital waiting rooms.

3. Sound logo

  • The sound logo is our audio signature that instantly reinforces brand recognition and creates a lasting emotional connection in just a few seconds.
  • The sound logo is available as 1) audio only, 2) VO in English and Finnish, and 3) VO with slogan in English and Finnish.

4. Stems (professional use only)

  • Stems are individual audio tracks that make up our music and logos, isolating specific elements from the full mix. They allow audio professionals to easily adjust aspects like length or arrangement.

Do’s & Don’ts

Study these examples on the use of soundscape to ensure a consistent brand experience.

Do

  • Use the Orion Pharma soundscape consistently in all videos and animations.
  • Use the soundscape in events, both internal and external.
  • Select music that fits your specific use case from the approved options.
  • Use the sound logo consistently across different touchpoints.
  • Match the sound logo’s volume with the surrounding music or voiceover to ensure a balanced mix.

Don’t

  • Don’t fade out or cut the sound logo – always play it in full without interruption.
  • Don’t alter or remix the sound logo in any way.
  • Don’t overlay music, sound effects (SFX), or voiceover during the sound logo.