Patients benefit most from seamless cooperation between pharmaceutical companies and healthcare

In their daily work, Orion’s specialists interact closely with doctors and nurses. This close cooperation ensures that busy healthcare professionals receive the latest information and helps Orion develop better medicines and services.

We asked two sales and marketing professionals and one doctor what this collaboration looks like in their daily work.

Webinars: latest information for healthcare and drivers of development for Orion

Jenny Slattery, Senior Brand Manager; Marketing, UK

Jenny works in Orion’s marketing team in the UK. Her responsibilities include the sales and marketing of products related to women’s health.

“Our work with healthcare professionals is centred around building trust and awareness. By meeting doctors and medical staff, we are raising Orion’s profile in the UK market. We always bring new information and an educational perspective to the meetings, which healthcare professionals can use in their work to help their patients. As our relationship grows and we collaborate more closely, doctors are eager to meet with us and learn about our insights and information.

The use of remote meetings and webinars increased during the pandemic, and they remain popular today. We are currently organizing a series of webinars on menopause for women. In the series, well-known experts in the field talk about topical information on issues related to menopause. The webinars have successfully engaged a broad audience, leading to the generation of follow-up calls for the sales team.

The aim of the webinars is to provide the latest high-quality information, increase the knowledge of healthcare professionals and strengthen their professional development. This approach not only strengthens Orion UK’s reputation as a trusted and respected provider of webinars, but also deepens customer relationships, increases product awareness and strengthens Orion’s position in the UK market.

Through webinars and meetings, we receive valuable feedback on our products and tips on what other topics would be of interest to healthcare professionals. We use this feedback to improve our products so that as many patients as possible will be able to benefit from them. Sometimes we also get ideas for completely new products.”

Everyone benefits from mutual trust

Christel Lavrysen, Account Manager Companion Animals; Sales, BELUX

Christel Lavrysen is a sales representative for veterinary pharmaceuticals in Belgium. She is responsible for products to relieve stress and anxiety and nutritional supplements.

“A trusting relationship with veterinarians and animal carers is based on honesty, familiarity and openness. The meetings are interactive discussions where information flows both ways. Veterinarians and medical staff are happy to meet us because we provide them with new information on products, research and product development. They value transparency and accurate information on the characteristics and suitability of the products.

We reach veterinarians and animal carers best through face-to-face meetings in clinics, in the context of their own work. We discuss the benefits and potential challenges of the products and provide guidance on how to use them properly.

In animal healthcare, we take into account the opinions of professionals as well as the wishes of the animal’s owner. In meetings with professionals, we hear customer feedback on how our products work in the home, in the everyday lives of animal owners. I listen carefully to product requests and ideas that the market might need. I take this information back to the various departments at Orion so that we can develop products that meet the needs of veterinarians and patients.”

Up-to-date information on new medicines is invaluable

Johanna Anttila-Bondestam, Chief Medical Officer in Charge of Postgraduate Education, City of Helsinki

Johanna Anttila-Bondestam coordinates and develops postgraduate training in general practice in the City of Helsinki’s training health centres.

“In our work we need up-to-date information on new medicines in order to do our job as well as possible. Doctors simply don’t have the time to read the latest articles about all the medicines that have entered and are entering the market and user experiences of them. Sales representatives bring this information to us in a convenient format.

We also value the information provided by pharmaceutical companies on large-scale patient trials. We only see the effects of a treatment in individual patients or in smaller groups of patients, so information on the effects of a medicine on a wider population is

valuable for us. We often also hear about a new use for a medicine or receive advice on the sensible use or dosage of a medicine.

Sales representatives typically meet us at meetings of doctors from a specific department. This means we can save time and share information with as many people as possible at once. Pharmaceutical companies also organize webinars to share information that is useful for professional and educational reasons. Webinars are a good addition to our provision of general training.

It is the patient who ultimately benefits from smooth cooperation. When doctors stay up-to-date with the latest information, they can provide the best possible treatment for their patients in a way that makes both clinical and financial sense.”